Digital Marketing Training | Course | Institute in Jalandhar

Learn Digital Marketing Course in Jalandhar

The Most Powerful Digital Marketing Course for Students & Professionals

Start your career as Digital Marketing Expert. Join Best Digital Marketing Training in Jalandhar via SEO, SEM, SMM, Google Analytics, Affiliate Marketing, Google AdWords, E-Mail Marketing, Adsense & Blogging.

A Google Certified Academy
100% Live Project Training
40+ Course Syllabus Modules
15+ Certifications
2 Hours Daily Classes
Job Interview Preparations
100% Job Assistance
6850+ Students Trained
20+ Full Time Trainers
Get 95000+ Free Toolkit
One To One Practical Training
Free Study Materials + Tools
Early Morning & Late Evening Batches
EMI, Installement Payment Option
Itronix Solutions Certification
Google Digital Marketing Certification
Google Analytics Certification
Google Adwords Certification
HubSpot Certification
Facebook Certification
Microsoft Certification

What our Alumni Say About Our Digital Marketing Course in Jalandhar

[testimonial type=”3″ name=”Robin Mahajan” img=”15151″ testimonial_content=”I have always felt that I was so lucky to be student alumni of ITRONIX SOLUTIONS, and not at any other Digital marketing institute in Jalandhar. The thing I admire the most about is the support I received from everyone at the Institute. I wouldn’t have been able to achieve what I have achieved without that caring and a supportive environment which helped me to land on my dream job. If you want to flourish in Digital Marketing Skills, I strongly recommend ITRONIX SOLUTIONS for Advanced Digital Marketing Training in Jalandhar” member_job=”Digital Marketing Manager”][testimonial type=”3″ name=”Nalin Dhiman” img=”15152″ testimonial_content=”Best Digital Marketing Training Institute in Jalandhar to learn from basic to advanced level of digital marketing. The faculty here is well trained and dedicated to help you in every way, they stand as pillar to guide and mentor you in every possible way. One unique perk of ITRONIX SOLUTIONS is that it prepares and guides its students for future job opportunities. I will very thankful to Itronix School of Internet Marketing in Mohali which gave me better ideas to promote business.Best Digital Marketing Agency in Jalandhar” member_job=”Digital Marketing Executive”]

Digital Marketing Training Modules

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International Certified Digital Marketing Training in Jalandhar

Itronix School of Digital Marketing Training Institute in Jalandhar provides practical in-class training on digital marketing through live projects. Our Certified & Experienced Trainers will help you to gain knowledge and experience on creating website absolutely from scratch and apply Digital tools to promote your products and services online. Instead of grabbing books we will walk you through live projects. So you will get better understanding with digital marketing concepts. Digital Marketing Training Course Designed by the best Digital Marketing Institute in Jalandhar is for all to Entrepreneurs, Job Seekers and Professionals

Career Options you can choose after completion of Digital Marketing Course in Jalandhar

Social Media Analyst
(1 to 3 Yrs Exp.)

Salary: 18k to 30k

After 3 years of experience Designation- Social Media Manager salary 35k to 65k

Digital Marketing Executive

Salary: 21k to 35k

After 3 years of experience Designation- Digital Marketing Manager Salary: 50k to 75k

PPC Analyst

(3 – 5 yrs exp.)

Salary:18k to 30k

After 2 years of experience Designation – Sr. PPC Analyst Salary: 35k to 65k

Online Reputation Executive

Salary :21k to 35k

After 3 years of experience Designation- Online Reputation Manager Salary: 30k to 50k

Content Marketing Executive

( 1 to 3 Yrs Exp.)

Salary: 21k to 35k

After 3 years of experience Designation- Content Marketing Manager Salary: 40k to 60k

Freelance Digital Marketer

Salary: 40k to 75k

Monthly earning with just 2-3 projects: 40k to 75k and also Earn from Adsense

Advanced Digital Marketing Course Curriculum in Jalandhar

Module 1: Concepts of Digital Marketing

Overview of Digital Marketing
The What and Why of Digital Marketing
Introduction to Channels in Digital Marketing
Advantages and disadvantages for each channel
Scope & Career options in the Digital Space
What is Buying cycle? How it is relevant to Digital Marketing?

Module 2: Website Planning

Introduction to Websites
Difference between Website and blogs
Importance of Websites
Pre-requisites for a website
Elements of Website
Website Layout Planning
Building a wireframe for the Website

Module 3: WordPress Website Designing

What is Domain, Sub-Domain, and Hosting
What are TLD’s and Domain Extensions
Shared Hosting Vs Dedicated Hosting
What is CMS (Content Management System)?
What are the different types of CMS?
Introduction to WordPress
Free Themes v/s Paid Themes
What are plugins? Importance of plugins
Widgets, Menus, and Settings
How to Customise a Website & Build Layouts
Pages v/s Posts
Difference between Http and Https
Integration of Tracking Tools (Search Console and Analytics)

Module 4: Content for Website

Introduction to Content
What are the Different Formats of Content
How to Write Content for a website
What is CTA & the importance of CTA
How to get Free images for your Website?
List for free stock photo websites for Commercial Use
Tools to Create Banners and Videos for Website
Content creation & Analysis Tools

Module 5: Affiliate Marketing

Introduction to Affiliate Marketing
What is Affiliate marketing and how it works
Difference between Advertiser, Publisher and Affiliate networks
How to make money through Affiliate Programs
How to signup for Affiliate networks and Integrate with a website
What are the Pre-requisites for Affiliate marketing?
Top affiliate marketing platforms in India
How to create an effective affiliate Strategy?

Module 6: Adsense

Introduction to Google Adsense
Adsense vs Other Ad Networks
How Adsense works?
Adsense approval Process
Adsense account setup and interface
Different types of ad networks
How to integrate ads in a Website/Blog
How to Monetize a blog/website through Adsense

Module 7: Fundamentals of SEO

Introduction to SEO
History of the Internet and how it got Started
Types of Search Engines and How it works
SEO Techniques
Different types of SEO
White hat, Black hat, and Grey hat SEO
What is Google Crawler/Bot?
Google Algorithm and its importance
Understanding webmaster guidelines and use-cases
On-page SEO and its steps
What is Page rank and its importance
Off page SEO and Strategy
Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
Different types of keywords and the importance of keywords in SEO
How to do Keyword Research and tools to use
When and where to use: Transactional keywords & Informational Keywords
Title Tag, Meta description, Anchor Links, Header tags
Image and Video Optimisation
What are Backlinks? How to build an effective Backlink Strategy
Do’s and Dont’s of link building
Universal SEO [Youtube Video Optimisation, Image, PPTs, and Audio Optimisation]

Module 8: Voice Search Optimisation

Introduction to Voice SEO
What is Voice Search?
Importance of Voice Search in 2019
Voice Search vs Personalised Search
What is Position zero?
How to achieve position zero?
What is EAT?
Importance of Structured Data
Optimizing your content for Voice SEO
How Alexa and Google Home work

Module 9: Local SEO

What is Local SEO? How it works
NAP Listings
How to optimize a local business
Business listing on GMB (Google My Business)
Getting verified on GMB
Posts, Events & Product listings
Importance of Google Reviews
GMB Analytics

Module 10: Advanced SEO

What is a Sitemap? Different types of Sitemap
XML, HTML Sitemaps and its importance
What is AMP (Accelerated Mobile Pages)?
How to create an AMP site
txt
Http Status Codes ( 404, 301, 503 …)
Advanced Search Operators and how to use it
What is the Knowledge Graph?
What are the featured snippets? Types of featured snippets
Zero Results, Answer Box
How to rank in the featured snippets?
Page speed optimization

Module 11: Technical SEO

What is Schema markup?
Different types of Schema
How to implement Schema Markup?
What is structured data? Importance of structured data in SEO
Rich snippets, Rich Cards, Carousel
What are Broken links? How to find Broken links?
Search console: The tool & how to use it
Handling AMP errors
Search Analytics and how to analyze the data
What is 301 Redirection? How to implement it?

Module 12: Blogging

Introduction to Blogging
Evolution of blogging
Web 2.0
What is a blog?
Why blogging? – Importance of blogging
Blogging for business
Different Blogging Platforms
Who can blog?
Blog topic ideas
Tools for blogging
Formats
Structure of a blog
What makes a good blog
Examples of good blog

Module 13: Content Development & Marketing

What is Content?
Formats of Content
How we consume content
Best practices for content
Brainstorming for content
How to come up with Content
Content plan/strategy
Content Calendar
Content Marketing
Tools to come up with content
Analyzing Content Performance

Module 14: SEO Auditing

What is SEO Audit?
Importance of SEO Audit
How to perform an SEO audit for a website
Manually Auditing a Website (without using tools)
Auditing using Tools
SEO Tools
Ahrefs, Moz, SEMRush, Screaming Frog
Pagespeed Analysis Tools
Competitor Analysis
Backlink Analysis for your website and competitor site
SEO Audit Report and best practices
Building an SEO strategy based on Audit Report

Module 15: ASO [App Store Optimisation – App SEO]

Keyword research
Consumer behavior
Pirate metrics
Hook model
Google Play search console
App tools – App Annie

Module 16: Google Smart Campaigns

What are Smart Campaign?
Why Smart Campaigns
Types of Smart Campaigns
How to set up a Smart Campaign
Who should use Smart Campaigns?
Insights and Reporting

Module 17: Google Search Advertising

Introduction to Search Network
Importance of Quality Score and Ad Rank
Campaign Structure and its importance
Understanding Campaign Goals to reach business objectives
Campaign Settings
Types of Bidding Strategies
Types of Ad-copies
Ad-Extensions
Keyword Planner
Keyword Research for Google Ads
Setting-up a Search Campaign
Ad scheduling and Budgeting
Keyword Match Types and its importance
Setting up Conversion Tracker
Negative Keywords and how to use them effectively
Search Term Report
How to use auction Insights for Competitor Analysis
Analyzing Campaign Performance
Campaign Optimization
Campaign Analysis and Reporting

Module 18: Google Display Advertising

Introduction to Display Network
Targeting Options in Display Network
Ad Formats in Display
Campaign goals
Display Ads vs Video Ads
Campaign Settings
Types of Bidding Strategies
Analyzing Campaign Performance
Campaign Optimization
Campaign Analysis and Reporting

Module 19: Youtube Advertising

Types of Ads on Youtube
Types of Video Ads
Skippable v/s Unskippable Ads
Bidding Strategies
Campaign Settings and Features
Campaign Optimisation
Campaign Analysis and Reporting

Module 20: Shopping Ads (E-Commerce Ads)

What are Shopping Ads?
Who can do Shopping Ads?
Benefits of Shopping Ads
How shopping ads work
What is a Google Merchant Account?
Setting-up a Google Merchant Account
Importance of product feed and how to create and update?
Setting up Shopping Campaigns
Campaign Analysis & Optimization

Module 21: Mobile App Advertising

What are the Universal App Campaigns
Who can do them?
Setting up the Campaign
Features of UAC
How to increase app install through paid campaigns
How to promote your app on Search,& Display Network & Google Play store
Campaign analysis and optimization
Reporting

Module 22: Remarketing

Remarketing v/s Dynamic remarketing
Setting-up Remarketing Tags
Creating Remarketing Lists
How to create a remarketing campaign for Search, Display and Video Ads

Module 23: Facebook Marketing

Facebook History
How Facebook Newsfeed works (Facebook Algorithms)
Facebook for Business
How to optimize Facebook Business page
What is facebook custom tabs? How to integrate it?
Types of Facebook Groups
Difference between Profile, Page, and Groups
How to do Facebook Competitor Analysis?
Tools for Competitor Analysis
What is Facebook Branded Content? Who should do it?
What is Facebook Messenger Chat Plugin?
How to integrate it in the website?
Types of Facebook posts
Facebook post – Best practices
What is Canvas/Instant Experience? How to create it?
How to schedule a post on Facebook?
Tools for scheduling posts
Facebook Creator Studio – How to use it?
Facebook Sound Collection
How to plan a content calendar for your Business
How to create an engaging post?
What are Facebook Insights?
Analyzing Facebook Insights
Facebook Ads Manager
Types of Facebook Ads
Facebook Remarketing
What is Facebook pixel? How to integrate it?
How does Pixel work
How to track conversions from your Facebook ads
Types of Facebook Audience
Facebook Ads – Best Practices
Facebook Business Manager
Facebook Ads for Local Business
Facebook Store Visits Campaigns
Facebook Product Catalog
Facebook advertising for E-commerce
How to integrate Instagram Shopping from Facebook
Facebook Ads Analysis & Reporting

Module 24: Linkedin Marketing

What is Linkedin?
Why Linkedin?
Importance of a good Linkedin Profile
Linkedin Profile Optimisation
The Linkedin Profile URL structure
Linkedin Profile Badge
Types of Posts on Linkedin
Importance of Articles on Linkedin
Degrees of Connection and why it’s important
Career Advice
Salary Insight
Social Selling Index
Jobs on Linkedin
Creating Job Alerts
Types of Messages on Linkedin
Types of Accounts on Linkedin
Other Linkedin Products
Linkedin Groups
Linkedin Power Power Profiles & Influencers
Company Pages on Linkedin
Affiliate Linkedin Company Pages
Company Page Analytics
Linkedin Content Suggestions
Linkedin Advertisements & Types
Linkedin Target and Bidding Options
Linkedin Ad Tracking and Reporting

Module 25: Instagram Marketing

Instagram History
Why Instagram?
Instagram Algorithm
How to use Instagram for Business?
Optimizing Business Profile (BIO)
Types of posts on Instagram
Good practices / Optimizing Instagram post
Branded Content
Instagram Insights (How to check and Analyse)
Instagram Stories
How to get engagement through Stories
Instagram Story Highlights
What is IGTV?
Why IGTV?
How to optimize IGTV Video
Instagram Ads
Types of Ads
Pre-requisites to do Ads
Tools for creatives and stories
Tools for Scheduling post

Module 26: Pinterest Marketing

What is Pinterest?
Why Pinterest?
Understanding Boards and Pins
Business profile optimization
How to use Pinterest for Business?
How to optimize a Pin and Board
Different types of Pins (Rich Pins)
How to use Rich Pins
Pinterest Insights
Pinterest Ads
Analysis & Reporting

Module 27: Youtube Marketing

Importance of Youtube
Importance of Video Optimization on Youtube
How to monetize through Youtube?
Youtube Channels
Youtube Community
Youtube Stories
Youtube Live
Case Study on a Youtube Channel
Youtube Creator Studio
Youtube Analytics
Youtube Channel Settings & Customisations
Youtube Video Manager Features

Module 28: Quora

What is Quora?
How Quora works
How to answer a question
Quora ads
What makes a good answer
Strategy for Quora
Importance and role of Quora in SEO

Module 28: Twitter

Twitter History
Why Twitter?
Importance of Twitter
How to use Twitter for Business?
How to optimize your Business profile
Good practices for tweeting
Understanding of Lists and Moments
Successful Brand case studies
Twitter Insights
Twitter Ads

Module 30: Basics of Video Editing

Importance of Video Content
Types of Videos
All that goes into making a video
Video Resolutions/Aspect Ratios for various devices
Introduction to Pre Production/Planning – Idea, Script, StoryBoard
Introduction to Video Production – How to shoot a video
Introduction and tools for Post Production – Mobile/Software Video Editing
Practical Assessment – Creating a video

Module 31: Podcast

What is a Podcast?
Importance of Podcasting
Pre-requisites for a Podcast
Optimizing a Podcast
Podcast Marketing
Performance Analysis

Module 32: Inbound Marketing

Traditional Marketing V/s Online Marketing
Channels in Traditional Marketing
Channels in Digital Marketing
Understanding Business Objectives
Converting Business Objectives into KPI’s
SWOT Analysis and why companies should them
Competitor Analysis
Buyer Persona
What is Inbound Marketing?
Inbound Marketing – The process
Process Implementation of Inbound Marketing for a Business or a Campaign

Module 33: Email Marketing

What is E-mail Marketing?
Types of E-mail
What is ‘Bounce’?
Types of Bounce
What is Spam?
Reasons why your emails land in spam.
List Management
Content Development
E-mail Templates
Overview of E-mail Marketing Tools
Types of Automation in Email Marketing
A/B Test
Reporting

Module 34: Analytics

Introduction to Web Analytics
Importance of Web Analytics
Google Analytics account set-up for a website
Embedding tracking code on a website
Difference between Account, Property, and views
Defining KPI’s
Measuring KPI’s
Real-time data tracking
Understanding Consumer Behaviour through Audience insights
Customer Lifetime Value Metric Report
Understanding Acquisition Channels
Analyzing and Understanding Website Insights
Linking of other accounts
Importance of Campaign URL Builder and its usage
Defining Goals, Conversions & Events
Multi-channel funnel and E-commerce tracking
Attribution Models and its usage
Difference between Properties & Views
Creating Views
Applying Filters to Views
Creating Custom Alerts
Custom Reports and Dashboards
Using Web Analytics Data to come up with future marketing strategies and plans

Module 35: Digital Marketing Strategy.

Understanding the product
SWOT Analysis
Why, what, when and how of the business
How to identify the platforms
Identifying the Target Audience
Allocation of budget
Identifying the Resources
Duration of the Campaigns
Coming up with a Campaign (sales) pitch
Identifying formats of content
Planning a calendar
Analyzing historical data

Module 36: How to Get Freelance Projects

How to make a career through freelancing?
How to source clients?
How to approach/pitch to a client?
Proposal and Budgeting
Costing
Proposal & Reporting Templates

Module 36: Story Telling

Module 37: Digital Marketing Tools

Module 38: Mock Interviews

Module 39: Resume Preparation

Module 40: Interview Preparation

Module 41: Blogs & Resources

Trainer Profile for Digital Marketing Training in Jalandhar

Our Trainers provide complete freedom to the students, to explore the subject and learn based on real-time examples. Our trainers help the candidates in completing their projects and even prepare them for interview questions and answers. Candidates are free to ask any questions at any time.

More than 7+ Years of Experience.
Trained more than 2000+ students in a year.
Strong Theoretical & Practical Knowledge.
Certified Professionals with High Grade.
Well connected with Hiring HRs in multinational companies.
Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
Trainers have Experienced on multiple real-time projects in their Industries.
Up to Date on Latest Technologies like Cloud, Big Data Analytics, Machine Learning, Full Stack, Data Science, React Native, Angular, Amazon Web Service, Ethical Hacking, CCNA etc.
Having 4+ Years of Corporate Training Experience
Very Good Communication Skills and friendly teaching Tutor who understand the need of the Student.
100% Success rate on Batch Completion
Digital Marketing Specialist, Digital Marketing Qualified Associate, and Digital Marketing Certified Expert.
Referred 1350+ Students in MNC Companies
Expert in Preparing Skill and Experienced based Resume
Having Strong Experienced in Banking, Telecom, E-Commerce Sectors
Meet Our Best Digital Marketing Trainer at our Itronix Solutions Branches
To Talk to Our Classroom Instructor Please call us +91 99140 77736

Itronix Solutions Placement Assistance for Digital Marketing Training in Jalandhar

Being one of the top Digital Marketing Training Company in Jalandhar and a Certified Microsoft Authorized Education Partner, Cisco Partners, Intel Technology Provider, Google Certified Professionals & IBM Certified. Itronix Solutions deals with 100% Job Placements for Eligible Students after successful completion of the course.

Itronix Solutions helps to keep you updated with latest trends and technologies.
Itronix Solutions helps in updating your resume according to the job or company requirement
Itronix Solutions helps in providing placement assistance in top IT FIRMS. Many of our alumni are working in ValueCoders, ArStudiouz, PixelCrayons,Prolitus, Space-O Technologies, Technostacks Infotech Pvt. Ltd, Focaloid Technologies,RIT Solution, iPraxa Inc, Webtunix AI TCS, Amazon, Facebook, Sasken, CrossML, Infosys, Google, Uber and Wipro

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