Digital Marketing Training | Course | Institute in Jalandhar

Digital marketing is a broad field that encompasses various online strategies and tactics used by businesses and individuals to promote their products, services, or brand through digital channels. It leverages the power of the internet, social media, search engines, email, and other online platforms to connect with target audiences, drive traffic, generate leads, and ultimately achieve marketing and business objectives. A digital marketing course is important for several reasons, as it equips individuals and businesses with the knowledge and skills needed to thrive in the modern, technology-driven business landscape. Itronix Solutions provides best digital marketing course training in Jalandhar.

Advanced Digital Marketing Course Curriculum in Jalandhar

Module 1: Concepts of Digital Marketing

• Overview of Digital Marketing
• The What and Why of Digital Marketing
• Introduction to Channels in Digital Marketing
• Advantages and disadvantages for each channel
• Scope & Career options in the Digital Space
• What is Buying cycle? How it is relevant to Digital Marketing?

Module 2: Website Planning

• Introduction to Websites
• Difference between Website and blogs
• Importance of Websites
• Pre-requisites for a website
• Elements of Website
• Website Layout Planning
• Building a wireframe for the Website

Module 3: WordPress Website Designing

• What is Domain, Sub-Domain, and Hosting
• What are TLD’s and Domain Extensions
• Shared Hosting Vs Dedicated Hosting
• What is CMS (Content Management System)?
• What are the different types of CMS?
• Introduction to WordPress
• Free Themes v/s Paid Themes
• What are plugins? Importance of plugins
• Widgets, Menus, and Settings
• How to Customise a Website & Build Layouts
• Pages v/s Posts
• Difference between Http and Https
• Integration of Tracking Tools (Search Console and Analytics)

Module 4: Content for Website

• Introduction to Content
• What are the Different Formats of Content
• How to Write Content for a website
• What is CTA & the importance of CTA
• How to get Free images for your Website?
• List for free stock photo websites for Commercial Use
• Tools to Create Banners and Videos for Website
• Content creation & Analysis Tools

Module 5: Affiliate Marketing

• Introduction to Affiliate Marketing
• What is Affiliate marketing and how it works
• Difference between Advertiser, Publisher and Affiliate networks
• How to make money through Affiliate Programs
• How to signup for Affiliate networks and Integrate with a website
• What are the Pre-requisites for Affiliate marketing?
• Top affiliate marketing platforms in India
• How to create an effective affiliate Strategy?

Module 6: Adsense

• Introduction to Google Adsense
• Adsense vs Other Ad Networks
• How Adsense works?
• Adsense approval Process
• Adsense account setup and interface
• Different types of ad networks
• How to integrate ads in a Website/Blog
• How to Monetize a blog/website through Adsense

Module 7: Fundamentals of SEO

• Introduction to SEO
• History of the Internet and how it got Started
• Types of Search Engines and How it works
• SEO Techniques
• Different types of SEO
• White hat, Black hat, and Grey hat SEO
• What is Google Crawler/Bot?
• Google Algorithm and its importance
• Understanding webmaster guidelines and use-cases
• On-page SEO and its steps
• What is Page rank and its importance
• Off page SEO and Strategy
• Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
• Different types of keywords and the importance of keywords in SEO
• How to do Keyword Research and tools to use
• When and where to use: Transactional keywords & Informational Keywords
• Title Tag, Meta description, Anchor Links, Header tags
• Image and Video Optimisation
• What are Backlinks? How to build an effective Backlink Strategy
• Do’s and Dont’s of link building
• Universal SEO [Youtube Video Optimisation, Image, PPTs, and Audio Optimisation]

Module 8: Voice Search Optimisation

• Introduction to Voice SEO
• What is Voice Search?
• Importance of Voice Search in 2019
• Voice Search vs Personalised Search
• What is Position zero?
• How to achieve position zero?
• What is EAT?
• Importance of Structured Data
• Optimizing your content for Voice SEO
• How Alexa and Google Home work

Module 9: Local SEO

• What is Local SEO? How it works
• NAP Listings
• How to optimize a local business
• Business listing on GMB (Google My Business)
• Getting verified on GMB
• Posts, Events & Product listings
• Importance of Google Reviews
• GMB Analytics

Module 10: Advanced SEO

• What is a Sitemap? Different types of Sitemap
• XML, HTML Sitemaps and its importance
• What is AMP (Accelerated Mobile Pages)?
• How to create an AMP site
• txt
• Http Status Codes ( 404, 301, 503 …)
• Advanced Search Operators and how to use it
• What is the Knowledge Graph?
• What are the featured snippets? Types of featured snippets
• Zero Results, Answer Box
• How to rank in the featured snippets?
• Page speed optimization

Module 11: Technical SEO

• What is Schema markup?
• Different types of Schema
• How to implement Schema Markup?
• What is structured data? Importance of structured data in SEO
• Rich snippets, Rich Cards, Carousel
• What are Broken links? How to find Broken links?
• Search console: The tool & how to use it
• Handling AMP errors
• Search Analytics and how to analyze the data
• What is 301 Redirection? How to implement it?

Module 12: Blogging

• Introduction to Blogging
• Evolution of blogging
• Web 2.0
• What is a blog?
• Why blogging? – Importance of blogging
• Blogging for business
• Different Blogging Platforms
• Who can blog?
• Blog topic ideas
• Tools for blogging
• Formats
• Structure of a blog
• What makes a good blog
• Examples of good blog

Module 13: Content Development & Marketing

• What is Content?
• Formats of Content
• How we consume content
• Best practices for content
• Brainstorming for content
• How to come up with Content
• Content plan/strategy
• Content Calendar
• Content Marketing
• Tools to come up with content
• Analyzing Content Performance

Module 14: SEO Auditing

• What is SEO Audit?
• Importance of SEO Audit
• How to perform an SEO audit for a website
• Manually Auditing a Website (without using tools)
• Auditing using Tools
• SEO Tools
• Ahrefs, Moz, SEMRush, Screaming Frog
• Pagespeed Analysis Tools
• Competitor Analysis
• Backlink Analysis for your website and competitor site
• SEO Audit Report and best practices
• Building an SEO strategy based on Audit Report

Module 15: ASO [App Store Optimisation – App SEO]

• Keyword research
• Consumer behavior
• Pirate metrics
• Hook model
• Google Play search console
• App tools – App Annie

Module 16: Google Smart Campaigns

• What are Smart Campaign?
• Why Smart Campaigns
• Types of Smart Campaigns
• How to set up a Smart Campaign
• Who should use Smart Campaigns?
• Insights and Reporting

Module 17: Google Search Advertising

• 
  
  • Introduction to Search Network
  • Importance of Quality Score and Ad Rank
  • Campaign Structure and its importance
  • Understanding Campaign Goals to reach business objectives
  • Campaign Settings
  • Types of Bidding Strategies
  • Types of Ad-copies
  • Ad-Extensions
  • Keyword Planner
  • Keyword Research for Google Ads
  • Setting-up a Search Campaign
  • Ad scheduling and Budgeting
  • Keyword Match Types and its importance

Setting up Conversion Tracker

• Negative Keywords and how to use them effectively
• Search Term Report
• How to use auction Insights for Competitor Analysis
• Analyzing Campaign Performance
• Campaign Optimization
• Campaign Analysis and Reporting

Module 18: Google Display Advertising

• Introduction to Display Network
• Targeting Options in Display Network
• Ad Formats in Display
• Campaign goals
• Display Ads vs Video Ads
• Campaign Settings
• Types of Bidding Strategies
• Analyzing Campaign Performance
• Campaign Optimization
• Campaign Analysis and Reporting

Module 19: Youtube Advertising

• Types of Ads on Youtube
• Types of Video Ads
• Skippable v/s Unskippable Ads
• Bidding Strategies
• Campaign Settings and Features
• Campaign Optimisation
• Campaign Analysis and Reporting

Module 20: Shopping Ads (E-Commerce Ads)

• What are Shopping Ads?
• Who can do Shopping Ads?
• Benefits of Shopping Ads
• How shopping ads work
• What is a Google Merchant Account?
• Setting-up a Google Merchant Account
• Importance of product feed and how to create and update?
• Setting up Shopping Campaigns
• Campaign Analysis & Optimization

Module 21: Mobile App Advertising

• What are the Universal App Campaigns
• Who can do them?
• Setting up the Campaign
• Features of UAC
• How to increase app install through paid campaigns
• How to promote your app on Search,& Display Network & Google Play store
• Campaign analysis and optimization
• Reporting

Module 22: Remarketing

• Remarketing v/s Dynamic remarketing
• Setting-up Remarketing Tags
• Creating Remarketing Lists
• How to create a remarketing campaign for Search, Display and Video Ads

Module 23: Facebook Marketing

• Facebook History
• How Facebook Newsfeed works (Facebook Algorithms)
• Facebook for Business
• How to optimize Facebook Business page
• What is facebook custom tabs? How to integrate it?
• Types of Facebook Groups
• Difference between Profile, Page, and Groups
• How to do Facebook Competitor Analysis?
• Tools for Competitor Analysis
• What is Facebook Branded Content? Who should do it?
• What is Facebook Messenger Chat Plugin?
• How to integrate it in the website?
• Types of Facebook posts
• Facebook post – Best practices
• What is Canvas/Instant Experience? How to create it?
• How to schedule a post on Facebook?
• Tools for scheduling posts
• Facebook Creator Studio – How to use it?
• Facebook Sound Collection
• How to plan a content calendar for your Business
• How to create an engaging post?
• What are Facebook Insights?
• Analyzing Facebook Insights
• Facebook Ads Manager
• Types of Facebook Ads
• Facebook Remarketing
• What is Facebook pixel? How to integrate it?
• How does Pixel work
• How to track conversions from your Facebook ads
• Types of Facebook Audience
• Facebook Ads – Best Practices
• Facebook Business Manager
• Facebook Ads for Local Business
• Facebook Store Visits Campaigns
• Facebook Product Catalog
• Facebook advertising for E-commerce
• How to integrate Instagram Shopping from Facebook
• Facebook Ads Analysis & Reporting

Module 24: Linkedin Marketing

• What is Linkedin?
• Why Linkedin?
• Importance of a good Linkedin Profile
• Linkedin Profile Optimisation
• The Linkedin Profile URL structure
• Linkedin Profile Badge
• Types of Posts on Linkedin
• Importance of Articles on Linkedin
• Degrees of Connection and why it’s important
• Career Advice
• Salary Insight
• Social Selling Index
• Jobs on Linkedin
• Creating Job Alerts
• Types of Messages on Linkedin
• Types of Accounts on Linkedin
• Other Linkedin Products
• Linkedin Groups
• Linkedin Power Power Profiles & Influencers
• Company Pages on Linkedin
• Affiliate Linkedin Company Pages
• Company Page Analytics
• Linkedin Content Suggestions
• Linkedin Advertisements & Types
• Linkedin Target and Bidding Options
• Linkedin Ad Tracking and Reporting

Module 25: Instagram Marketing

• Instagram History
• Why Instagram?
• Instagram Algorithm
• How to use Instagram for Business?
• Optimizing Business Profile (BIO)
• Types of posts on Instagram
• Good practices / Optimizing Instagram post
• Branded Content
• Instagram Insights (How to check and Analyse)
• Instagram Stories
• How to get engagement through Stories
• Instagram Story Highlights
• What is IGTV?
• Why IGTV?
• How to optimize IGTV Video
• Instagram Ads
• Types of Ads
• Pre-requisites to do Ads
• Tools for creatives and stories
• Tools for Scheduling post

Module 25: Pinterest Marketing

• What is Pinterest?
• Why Pinterest?
• Understanding Boards and Pins
• Business profile optimization
• How to use Pinterest for Business?
• How to optimize a Pin and Board
• Different types of Pins (Rich Pins)
• How to use Rich Pins
• Pinterest Insights
• Pinterest Ads
• Analysis & Reporting

Module 26: Youtube Marketing

• Importance of Youtube
• Importance of Video Optimization on Youtube
• How to monetize through Youtube?
• Youtube Channels
• Youtube Community
• Youtube Stories
• Youtube Live
• Case Study on a Youtube Channel
• Youtube Creator Studio
• Youtube Analytics
• Youtube Channel Settings & Customisations
• Youtube Video Manager Features

Module 27: Quora

• What is Quora?
• How Quora works
• How to answer a question
• Quora ads
• What makes a good answer
• Strategy for Quora
• Importance and role of Quora in SEO

Module 28: Twitter

• Twitter History
• Why Twitter?
• Importance of Twitter
• How to use Twitter for Business?
• How to optimize your Business profile
• Good practices for tweeting
• Understanding of Lists and Moments
• Successful Brand case studies
• Twitter Insights
• Twitter Ads

Module 29: Basics of Video Editing

• Importance of Video Content
• Types of Videos
• All that goes into making a video
• Video Resolutions/Aspect Ratios for various devices
• Introduction to Pre-Production/Planning – Idea, Script, StoryBoard
• Introduction to Video Production – How to shoot a video
• Introduction and tools for Post Production – Mobile/Software Video Editing
• Practical Assessment – Creating a video

Module 30: Podcast

• What is a Podcast?
• Importance of Podcasting
• Pre-requisites for a Podcast
• Optimizing a Podcast
• Podcast Marketing
• Performance Analysis

Module 31: Inbound Marketing

• 
  
  • Traditional Marketing V/s Online Marketing
  • Channels in Traditional Marketing
  • Channels in Digital Marketing
  • Understanding Business Objectives
  • Converting Business Objectives into KPI’s
  • SWOT Analysis and why companies should them
  • Competitor Analysis
  • Buyer Persona
  • What is Inbound Marketing?
  • Inbound Marketing – The process

Process Implementation of Inbound Marketing for a Business or a Campaign

Module 32: Email Marketing

• What is E-mail Marketing?
• Types of E-mail
• What is ‘Bounce’?
• Types of Bounce
• What is Spam?
• Reasons why your emails land in spam.
• List Management
• Content Development
• E-mail Templates
• Overview of E-mail Marketing Tools
• Types of Automation in Email Marketing
• A/B Test
• Reporting

Module 33: Analytics

• Introduction to Web Analytics
• Importance of Web Analytics
• Google Analytics account set-up for a website
• Embedding tracking code on a website
• Difference between Account, Property, and views
• Defining KPI’s
• Measuring KPI’s
• Real-time data tracking
• Understanding Consumer Behaviour through Audience insights
• Customer Lifetime Value Metric Report
• Understanding Acquisition Channels
• Analyzing and Understanding Website Insights
• Linking of other accounts
• Importance of Campaign URL Builder and its usage
• Defining Goals, Conversions & Events
• Multi-channel funnel and E-commerce tracking
• Attribution Models and its usage
• Difference between Properties & Views
• Creating Views
• Applying Filters to Views
• Creating Custom Alerts
• Custom Reports and Dashboards
• Using Web Analytics Data to come up with future marketing strategies and plans

Module 34: Digital Marketing Strategy.

• Understanding the product
• SWOT Analysis
• Why, what, when and how of the business
• How to identify the platforms
• Identifying the Target Audience
• Allocation of budget
• Identifying the Resources
• Duration of the Campaigns
• Coming up with a Campaign (sales) pitch
• Identifying formats of content
• Planning a calendar
• Analyzing historical data

Module 35: How to Get Freelance Projects

• How to make a career through freelancing?
• How to source clients?
• How to approach/pitch to a client?
• Proposal and Budgeting
• Costing
• Proposal & Reporting Templates

Module 36: Story Telling

Module 37: Digital Marketing Tools

Module 38: Mock Interviews

Module 39: Resume Preparation

Module 40: Interview Preparation

Module 41: Blogs & Resources